One of the best ways for you to connect to your business customers is by building an app. Today, people are hooked on using mobile phones. This has opened many opportunities for UX designers and development companies to become more popular. And if you’re a startup or an enterprise, you must accept the reality that “every business must go mobile“. Let’s move forward with exploring the secrets of successful mobile app development.
A mobile application is the best possible way to interact with customers. Today, millions of apps are present on App Store as well as Google Play Store. Almost all Internet users around the globe are using their mobile phones and other mobile devices to look for products or services.
But despite this reality, there have been businesses that have failed in the mobile marketing industry too. It means that not all businesses with mobile apps succeed.
Top 10 Secrets of Successful Mobile App Development
Following are the top 10 secrets to successful mobile app development:
How do you develop an app idea? It all starts with research. Firstly, you have to identify a problem that is already existing and you want to provide a solution for it. Also, making your app different from the currently available apps could make it a success. It will be responsible for giving you a unique edge so you can stand out in an ocean of mobile apps.
If you ask the founders and mobile app developers, how do they develop an app idea? They will tell you that research plays an important role in the whole process. Take Google Maps, for example. The idea for Google Maps came when Google realized that they could come up with an app that operates the same way our brain’s navigational system does. The app was such a bang that their researchers even got big rewards.
Mobile app development is a continuous process of sequenced steps which are research, implementation, and more research. As you improve your app by analyzing its deficiencies, the more useful and valuable it will become for your customers. Take time to justify what your competitor’s apps can do before you come up with your own. Competitive analysis allows you to discover how you could make your app that makes a difference from other apps.
Analyze User Demand
Ask yourself, who is the user? How is this app going to help them in any way? Where and when is the app going to be used? What are his intentions for using this app? How much time does he have?
Research shows that giving importance to having a great User Experience (UX) for your app could help you in reducing the product development cycles by up to 50%. UX is particularly typical for mobile applications, as users are working on small screens and often don’t have the patience for complicated processes.
It would help to have an analytics team that would elaborate on how users are interacting with your app. This team should also consider customer feedback when analyzing your application.
Ensure App’s High Performance
The performance of your mobile application must be streamlined. During product development, pay attention to factors such as speed, usability, and refresh rate of your app. Otherwise, your customers will likely stop using your app. The founders and developers of Google Maps have invested a lot in making sure their application is at its top performance app.
No In-app Advertisements
It is another thing you should consider in the features of your application for it to become successful. User engagement will tend to increase when there are no obstacles during the time that a user is using a mobile application. The interaction will be overwhelming when every user will be onscreen for a long time. Thus, it is important to consider blocking paid advertisements in your app because most users find them disgusting.
It can be tempting to have advertisements in your app as it can add more profit. But its outcome can be more judgmental, and not fruitful for your business to some extent. To avoid possible drawbacks, you have to stay reluctant to show ads while the user is using the app.
One of the secrets to successful mobile app development is the quality of your team. Modern processes of app development sketch insights from a variety of disciplines to achieve design for user experience.
Alongside a developer, you will need a designer, quality engineer, project manager, analytics personnel, and others. Including different professionals leading to ideas that are beyond the norm. Maintaining good relationships between experts stays responsible for the success of your mobile app development.
The Design of Your App
If you’ve decided to build an app, coming up with a distinct idea that lets you stand out from the competition is an integral part of your success, and it can be the difference between standing out and making up to the mark. That something is the design of your app.
Beautiful user interfaces, simplicity, and easy navigation are 3 of the most prominent attributes of a great app. You have to make sure your customers know about your app, understand its purpose, have an easy time navigating through it, and ensure it’s something they will keep coming back to.
Sometimes there is the unavailability of internet access for the people being at certain places. To counter that, you should make your app accessible even in the offline state. This provides churns to the users as they can use your app and spend their time while they have nothing else to do. It makes the app-friendly to users.
When you’re done with the technical part of mobile app development, it’s time to make a strategy and a plan. It tends to get people familiar with your app. You should consider including pricing, features that are to be added in the next release, and marketing plans to introduce the product into the market.
An interesting thing to note is that Snapchat initially started by spreading the word about their app to their close friends? Although, it wasn’t until teenagers were blown up by the app that it became so popular. The founder of Instagram, Kevin Systrom, followed a different marketing strategy. He used influencer marketing to advertise the app. With this strategy, his app had earned millions of users in the blink of an eye.
One thing that needs to be kept in mind is that marketing is the most crucial part of your business, whether you’re a startup or currently running a business.
Inspection of your app after its launch will help you find out the problem areas that you didn’t notice during the app development process. The sooner you detect these issues, the faster you will be able to resolve them. Additionally, as quicker you implement solutions, the better UX you will provide, and the more pleased your consumers will be.
It is necessary to test your app before it goes to market. Similarly, it is also critical to follow up on testing as soon as it launches. This is the best strategy that has worked for many successful applications. It would help if you continue improving; testing will give you a head start.
Maintain Customer Support
After following up on previous steps, it is a must to maintain customer support or review the user’s complaints being reported. It portrays the live connection between the app and the customer dragging the app closer to being a successful app.
I hope you’ll find these steps useful and it will motivate you to take a step forward and plan to build your app that will touch the peaks that you desire.