We are looking for a highly skilled and experienced Google Shopping Ads Expert to join our team. The ideal candidate should have extensive knowledge of Google Ads, specifically, Google Shopping campaigns, and be able to develop and implement effective strategies that drive online sales.
Responsibilities:
- Manage and optimize Google Shopping campaigns to drive maximum ROI
- Develop and execute strategies to increase product visibility and sales
- Conduct keyword research and create ad groups that target specific product categories
- Monitor campaign performance and adjust bids, budgets, and targeting to improve results
- Create and test ad copy and landing pages to improve click-through rates and conversion rates
- Conduct competitive analysis to identify opportunities for growth and differentiation
- Collaborate with other teams, including marketing, merchandising, and analytics, to ensure alignment and consistency across all channels
Requirements:
- Bachelor’s degree in Marketing, Advertising, or a related field
- Minimum of 3 years of experience managing Google Shopping campaigns
- Strong analytical skills and the ability to interpret data to make informed decisions
- Excellent communication and collaboration skills
- In-depth knowledge of Google Ads, Google Analytics, and other relevant tools and platforms
- Experience with e-commerce platforms and product feeds
